BOUNDLESS BECOMES FIRST GUT HEALTH SNACK TO LAUNCH INTO LIDL
Following the epic growth of gut health in retail, gut happy snack brand Boundless launches into Lidl in a bid to make digestive health more affordable & accessible.
Boundless, the champions of ‘gut happy snacking’, today announces its new venture: a launch into 900 Lidl stores across the UK, in a bid to make gut health affordable & accessible to the nation. The launch follows exponential growth in gut health in the UK, with brands such as Bio&Me landing national listings in Tesco and Zoe, founded by OBE FMedSci Tim Spector, working in collaboration with Marks & Spencers to launch their gut health shot.
Priding themselves on creating great tasting snacks that are kind to the gut, Boundless advocates for a holistic approach to gut health, raising awareness surrounding the links between happy hormone serotonin and the gut, creating “good mood food” with the art of activation.
Activation removes the Phytic Acid sitting inside nuts, seeds & grains, as a result providing up to a 95% increased nutrient uptake in their 100% natural snacks. As well as being packed full of gut friendly fibre and nutrients, the full range is also gluten-free and plant based with a huge focus on inclusivity when it comes to gut health.
Cathy Moseley, Founder, says “If you have a gut, you need to look after it! That’s why we’re on a mission to bring gut happy snacking to the masses and are elated to be launching into Lidl nationwide. For too many years, gut health has been unaffordable & inaccessible; a term for the elite, in a crowded market full of supplements which cost the earth or products at a premium price point. Our ethos is built on inclusivity & our range is for anyone and everyone who wants to just do a little better. This will be the first ever gut health snack launched into Lidl – a real sign of the progress being made in retail and a step closer to looking after the nation’s wellbeing.”
Founded by Commodities Trader turned Entrepreneur Cathy Moseley, Boundless launched to market in late 2017, with the purpose of empowering everyday people to make better choices in snacking. Now nearly six years in, Boundless can be found in more than 4,000 stores across the UK including Asda & Ocado, as well as 11 international markets including Germany, USA and Asia. The business has seen 44% revenue growth YTD and in excess of 400% growth online, with the brand maintaining its spot as Amazon’s Choice for Gut Health Snacks for more than two years running.
Boundless 80g Sea Salt & Cider Vinegar and Chipotle & Lime Chips and 90g Sweet Chilli and Salt & Chilli Pepper Nuts & Seeds will be available in Lidl from the 1st February at £1.25.