Iconic British brand Horlicks has launched Horlicks Healthy; a range of nourishing shakes specially formulated with carefully selected vitamins, minerals and functional ingredients alongside protein to make it easier and tastier to look after your wellbeing.
Helping you to feel more refreshed and ready to enjoy every moment, the four Horlicks Healthy shakes provide you with a little boost and helping hand whether you want a more soothing sleep, feel a little sluggish or simply want to ease those aches and pains!
Horlicks has been nourishing families for almost 150 years and is now shaking up the world of protein and supplements. We all know protein is great for gym bunnies and muscle gains but as we age protein is just as important – it is key to preventing muscle loss, which Horlicks can reveal is an issue 70% of their customers are aware of*.
Developed with a nutritionist to nurture your body, gut, mind and sleep, each 400g pouch contains a blend of Vitamin B6, B12, C and D, minerals Calcium and Zinc, as well as 15-20g protein per serving, whilst retaining the signature creamy and malty Horlicks flavour that has been loved by families for nearly 150 years. Simply add 40g of powder and 300ml milk to a shaker, shake until fully dissolved, and enjoy! Horlicks can be enjoyed with both cold and warm milk.
Horlicks Healthy Body – Horlicks Healthy Body helps you feel stronger with more vitality, a blend of Vitamins D, Calcium and Zinc contributing to bone function for healthier, stronger bones. Vitamin D also contributes to normal muscle function. Vitamins B12, B6 and C contribute to energy-yielding metabolism helping you stay active and feel energetic. With Glucosamine and MSM – keeping you on the move and ready for the day!
Horlicks Healthy Gut – Feeling a little sluggish? Looking for a way to boost your immune system? Horlicks Healthy Gut is specially formulated with Vitamins B12, B6, C and D to contribute to the normal function of the immune system. With added Prebiotics and Glutamine helping you to get the most from your diet and support digestion.
Horlicks Healthy Sleep – Feeling a little jaded? In need of a better night’s sleep? Horlicks Healthy Sleep is specially formulated to contain Vitamins B12, B6 and C known to reduce tiredness and fatigue – helping you to feel more rested and restored. With Chamomile and Valerian supporting a calmer more, relaxing sleep.
Horlicks Healthy Mind – Horlicks Healthy Mind helps you to think and feel at your best. Our brain is central to our lives whether reading your favourite book or chatting with friends. Horlicks Healthy has Vitamins B12, B6 and C contributing to normal psychological function, and Zinc for normal cognitive function. With Matcha Green Tea and Bacopa Monneri supporting your focus and memory.
Michelle Younger, Head of Marketing at Aimia Foods commented: “Horlicks has been nourishing families and supporting health and wellbeing for 150 years, and we are incredibly excited to be building on the strong heritage of the brand with the launch of Horlicks Healthy, which is all about making the most of every moment.”
“Each shake has been carefully developed to make nutrition easy and enjoyable, supporting you in your wellness journey, with the signature, creamy and malty taste that Horlicks is loved for.”
Horlicks Healthy 400g pouches will be available from late June RRP £14.99 at Horlicks.co.uk and Amazon.
Horlicks, with its strong British heritage, began in 1873 and is now almost 150 years old. It formed part of the forces kit bag during WW2 due to its ‘complete and well-balanced nourishment’.
A warming and delicious hug in a mug, the uniquely creamy and delicious taste of Horlicks’ range of malted drinks is developed through a longstanding, traditional process made with wheat and barley. Each mug of Horlicks is bursting with goodness and contains 14 key vitamins and minerals. It’s high in Calcium, Zinc, Vitamin C, Vitamin D & Vitamin B12.
Horlicks has also recently introduced Horlicks Vegan, a dairy free malted beverage to enjoy with your favourite milk alternative. Registered by The Vegan Society, Horlicks Vegan caters not only for vegans, but also for those who suffer with dairy allergies. Ideal for both kids and adults, it is based on the signature creamy and malty flavour of Horlicks Original, and can be enjoyed hot or cold.
*Horlicks consumer survey 2021, 475 responses