The team at www.totiuss.com, a unique 360 wellness coaching programme and alcohol-free community designed specifically for women, have analysed UK-related Google Trends data over the past 12 months. They’ve discovered that the public are hunting for alcohol-free beverages, with online searches for the term “alcohol free gin” have increased by as much as +350% and searches for “Guinness alcohol free” have increased by +550%.
The team found that the following terms around the topic of going alcohol free, have the biggest search increase over the last 12 months:
- ‘Definition of an alcoholic’ +300% (search increase)
- ‘How to quit alcohol’ +200%
- ‘How to stop drinking every night’ +180%
- ‘How to stop throwing up after drinking’ +170%
- ‘Am I an alcoholic?’ +160%
The research was conducted after the Office of National Statistics released data earlier this year* stating that in 2020 alone, the UK saw 7,423 alcohol specific deaths, which was up 20% from the previous year. Meaning that 2020 was the year with the highest number of alcohol specific deaths since the records began back in 2001.
It was also shown that over the course of the pandemic, alcohol consumption in higher-risk drinkers has risen, and suggests that deaths were likely to have been concentrated to those with pre-existing issues with alcohol. Additionally, alcohol related deaths among women in the most deprived communities were 3x higher, at 15 per 100,000, in comparison to 5 per 100,000 in the least deprived areas.
Carmela Coop-Rodia, Co-Founder of www.totiuss.com, commented:
“Seeing the number of deaths related to alcohol rising by so much each year is terrifying. As a society, we’re incredibly centred around alcohol and going out drinking. When something good happens, we drink, when something bad happens, we drink. It’s a cycle that allows people to develop toxic habits that are avoidable if as a society, we changed to become more accepting of those that make the decision not to drink. The stats for women getting higher and higher is a cry for there to be better support systems in place, and to ensure that everyone has access to the resources and professionals they need in order to move away from drinking.
“It’s really positive to see that there has been an increase in people searching for terms around drinking less alcohol, hopefully, awareness is on the rise and British drinking culture may start to change.”
