Former ‘Apprentice’ contestant launches charitable initiative alongside ground-breaking drink

The ‘8 glasses a day of water’ rule is widely known, but rarely is it adhered to.

With the new year focusing people’s attention on improving their health and wellbeing, Revival, a ground-breaking product based on a World Health Organisation formula for rehydration, has launched a new charitable initiative to help people not only increase their own hydration levels, but also provide developing countries with greater access to oral rehydration supplies.

As part of Revival’s ‘One for One’ campaign, every purchase of the Revival powder shot during January 2020 will be matched with a donation of the innovative formula to those in need, with the aim of aiding rehydration and preventing the spread of disease.

Revival, the brainchild of Daniel Elahi, who came third on the 2018 series of ‘The Apprentice’, is an electrolyte rehydration powder that provides the body with essential vitamins and enables greater absorption of water into the bloodstream.

Just one glass of Revival can help provide the same hydration as up to 3 glasses of water. It was originally intended to help cure hangovers and deliver essential vitamins lost during drinking and exercise, but is now widely recognised as a simple way to boost hydration levels on a daily basis as part of a balanced and healthy diet.

Revival was launched in 2016 and is currently sold internationally. However, the true extent of Revival’s potential impact is now only being realised, as an extremely valuable product for those countries where water is limited or difficult to access.

Issues with the water supply in developing countries cause severe dehydration, sanitation issues and unjust suffering. The WHO (2019) reported that a shocking “785 million people lack even a basic drinking-water service, including 144 million people who are dependent on surface water” and “some 829 000 people are estimated to die each year from diarrhoea as a result of unsafe drinking-water, sanitation, and hand hygiene”. Revival hopes to help tackle this crisis by providing a practical solution to rehydration and water retention; the Revival One for One campaign is promising to donate one serving of the product for every purchase made globally.

Daniel Elahi, CEO of Revival explains,

“When I launched Revival, it was all about promoting recovery and curing the dreaded hangover. It’s only now, 3 years later I am beginning to see the true potential of this product in making a difference to those living in poverty across the globe.”

To help make this vision a reality, Revival has partnered with Hope and Aid Direct, known for delivering healthcare products and medicines to vulnerable and disaster hit areas. Hope and Aid Direct’s expert advice in logistics and distribution will ensure that donations of Revival are delivered to those who need it the most.

“Working with Hope and Aid Direct made complete sense, as I have experience of setting up a charity and charitable initiatives, but needed to make sure our donations would get to those who will benefit from it the most. I am really excited to be launching this new initiative and feel proud that Revival can be part of such important work,” adds Daniel.