Leading tech accessories brand Juice is excited to announce its upcoming involvement in a fundraising event for international wildlife charity, the Born Free Foundation.
Having recently collaborated with Born Free for the launch of its new and exclusive ‘Animals’ range, Juice is now taking part in the charity’s ‘Walk on the Wild Side’ campaign, created specifically to help end the exploitation of lions.
On Friday 9th August – the day before World Lion Day – the Juice team will be walking 23,000 steps to represent the 23,000 lions left in the wild, with all funds being donated towards vital projects including anti-poaching initiatives, habitat restoration and community education.
Jolyon Bennett, founder and CEO of Juice said: “At Juice, we believe in harnessing our resources and community to support important causes. The vital work that the Born Free Foundation does aligns perfectly with our own values, so we’re excited to contribute towards their efforts through taking part in this fundraising campaign.
“The Walk on the Wild Side initiative is a powerful reminder of the precarious situation facing many species today. With only 23,000 lions left in the wild, immediate action is required to ensure their survival and end their captive exploitation. By participating in this event, Juice aims to not only raise much-needed funds but also awareness about the plight of these majestic creatures.
“We invite all of our employees, customers and the general public to support this noble cause and join us in making a difference. Whether it’s by joining the walk, spreading the word, or donating, every action counts!”
For the last 40 years, Born Free has worked tirelessly to protect threatened species and end the suffering of individual animals. The charity opposes the exploitation of wild animals in captivity and campaigns for a future where animals and people can coexist, for the benefit of all life on earth.
Similarly, Juice maintains the mantra of “doing the right thing” for the planet and has focused on its sustainability efforts over the last few years. Now, the Banbury based manufacturer is looking to extend this collective action and collaborate with a like-minded organisation in trying to make the world a better place.
Juice is already contributing 20% of all profits from its cute and colourful ‘Animals’ range – based around the critically endangered and legally protected Giant Panda, Sumatran Tiger, Grevy’s Zebra and Snow Leopard – to the Born Free Foundation since the collection of charging cables, speakers and headphones launched in April this year.
For more information about joining or donating to this cause, please visit: https://bornfree.enthuse.com/pf/juicers
