Mee CBD has become the first CBD lifestyle brand to open its doors to customers at Westfield London. Showing that CBD is truly part of mainstream health and wellbeing, Mee CBD takes its place on the floors of Westfield London in Shepherd’s Bush alongside household names such as Boots, Holland & Barrett and The Body Shop.
Mee CBD is premiering an innovation in CBD with its water-soluble supplement range, designed to support everyday wellbeing. Mee CBD has been selling online through MeeCBD.com to a growing community of loyal consumers but has launched the retail space specifically to provide an experiential and educational environment for sampling and conversations on CBD.
The Mee CBD space in Westfield London is a gorgeous, jewel-coloured, calm environment on the 1st floor in which customers can explore the benefits of the plant with expert Mee Team members. Meanwhile the Mee Team are providing samples of their mild-tasting, advanced formula and encouraging shoppers to feel the benefits.
Mee CBD was proud to be welcomed into the Westfield London family and collaborated closely with the Westfield leadership team to ensure the store design was sustainable, accessible and beautiful. Westfield London is championing independent brands, particularly those with sustainability at their core, so the partnership is a great match. The Mee Space at Westfield will be hosting events and education sessions around CBD and welcoming all the CBD-curious and CBD-converts to come and experience the benefits of Mee’s advanced formulations.
Inspired by Margaret Mee, one of the original Amazonian environmental activists, the Mee Team are committed to finding ways for CBD’s future to be fully sustainable for people and planet. Mee CBD has created a CBD powder that will dissolve in anything water-based and can be refilled in store in a zero-waste container – the first CBD refillery of its kind.
According to Mee CBD CMO Eleanor Coates: “It is vital to demystify CBD and be able to have an honest conversation around its benefits. Opening the doors in Westfield London and being able to share stories of our customer’s life-changing experiences in a face-to-face environment is a game-changer for us in the CBD and cannabis industry. There is so much false information and hyperbole surrounding CBD that to have a direct, honest conversation with your consumers is vital.”
Andy Logan, Commercial Director of Mee CBD adds that the store was designed specifically to be a space for conversation and consultation around all things CBD “This was never just a shopfront for us, this was an important step in our mission at Mee to democratise CBD – as a young brand to be on the floor at London’s most popular shopping destination, amongst all these established names, is a clear statement of this intent; it’s a privilege to be here. ”
Jacinta Rowsell, General Manager at Westfield London says “We look forward to welcoming Mee CBD to Westfield London this summer. Over half of UK consumers are interested in health services or experiences offered in-store so introducing the first lifestyle CBD brand seemed like a great fit for our audience. At Westfield London we are always looking for ways to bring new health and wellness offerings and services into centre for visitors to enjoy and Mee CBD is no exception.”
