Quirky and colourful tech accessories brand juice® has expanded its eco-conscious ‘Animals’ range with the launch of three brand-new products.
Initially launched in April in partnership with international wildlife charity, the Born Free Foundation, the playful assortment of charging cables, speakers and headphones was based around two critically endangered and legally protected species – the Lazy Giant Panda and the Fierce Sumatran Tiger.
Now, juice® has not only welcomed two more animals to the pack – the Gentle Grevy’s Zebra and the Ghostly Snow Leopard – with wireless airphones available in both designs, but the Fierce Sumatran Tiger collection has grown with the introduction of a super-fast dual port mains charging plug.
Since 2012, juice® has maintained its mantra of “just doing the right thing”, and as such, is donating 20% of all profits from the Animals range to the Born Free Foundation to help end the exploitation and suffering of animals living both in captivity and in the wild.
Founded in 1984, Born Free has dedicated 40 years to wild animal welfare and the protection of threatened and endangered species around the world. Through its tireless work across conservation, rescue and care, policy and education, the charity seeks to enhance the survival of threatened species in the wild and safeguard their natural habitats, while respecting the welfare of individual animals. Born Free opposes the exploitation of wild animals in captivity and campaigns for a future where animals and people can coexist, for the benefit of all life on earth.
Jolyon Bennett, founder and CEO of juice® said: “We’ve always been an eco-conscious business and for the last couple of years, we’ve focused specifically on the materials used within our products. However, we’re now extending our efforts into other areas, and collaborating with the Born Free Foundation just made sense – we both share the same vision of trying to make the world a better place.
“Since launching a few months ago, the Animals range has received a lot of positive feedback. As the only collection we’ve designed and created specifically for the younger demographic, these products are different from anything else we offer, and we wanted to expand on this by introducing multiple new lines that are just as cute as the rest!”
Will Travers OBE, Executive President of the Born Free Foundation added: “Jolyon Bennett and juice® are clearly on a mission! I am not only thrilled that they have chosen Born Free’s pride as a charity partner, but that their ‘Animals’ range is designed with young, animal-friendly, eco-conscious consumers in mind. It will take our combined efforts to save the world’s threatened species and the natural habitats they (and we) rely on. By working together, juice®, Born Free, and our many loyal customers and supporters can help turn the tide, one animal, one species, one ecosystem at a time.”
Last spring, juice® became the first mobile phone accessories manufacturer in the UK to remove all single-use plastic from its products as a result of its ‘juice® Made Mindfully’ campaign. Since then, the Banbury based manufacturer has saved a grand total of 261 tonnes of plastic, including 109 tonnes in 2023 alone.
The juice® Animals range can be purchased from juice.co.uk, with the three new lines now available from TK Maxx.
—
About Born Free
Born Free was founded by Bill Travers MBE and Dame Virginia McKenna DBE, who starred in the movie classic, Born Free (1966), together with their eldest son, Will Travers OBE, who now leads the charity as its Executive President. Born Free’s mission is to ensure that all wild animals, whether living in captivity or in the wild, are treated with compassion and respect, and are able to live their lives according to their needs, as far as possible. Born Free opposes the exploitation of wild animals in captivity and campaigns to keep wildlife in the wild.
Born Free promotes compassionate conservation which strives to enhance the survival of threatened species in the wild and protect natural habitats, while respecting the needs of and safeguarding the welfare of individual animals. Born Free seeks to have a positive impact on animals in the wild and protect their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world. For more information, please visit: www.bornfree.org.uk
