Fitness, cycling and running top Readly’s list of most read categories in 2021

The European category leader within digital magazine subscriptions, has compiled a report detailing the top magazine reading trends of 2021. It demonstrates the continued impact the pandemic is having on consumers and their interests.  The latest insights show that 210,000 digital issues were read 120 million times on the platform with fitness, cycling and running the most read category.

The increased interest in fitness and outdoor activities started in 2020 because of the pandemic and continued throughout 2021. Spiked readership in categories such as Home & Renovation and TV, Film & Cinema was also noted and 6pm on Thursday’s was the most popular time to read.

Top categories where reading has increased the most during 2021 across all markets:

1) Running, Cycling & Fitness (32%)

2) Home & Renovation (30%)

3) TV film & Cinema (26%)

4) Cars & Motoring (26%)

5) Travel & Regional (25%)

– Although people are turning their homes into places where they can recharge, enjoy food and escape reality, it is the readership of the Running, Cycling & Fitness magazines that increased the most. Maybe it is the ultimate mix of healthy at-home activities that appeal to the crowd, says Chris Couchman, Head of Content at Readly.

Readly’s content portfolio has continued to grow rapidly over the last few years reaching 6,300 magazine titles during 2021, with a catalogue totalling around 210,000 magazine issues from 11 markets.

More trends and toplists are found in the full report:


About Lisa Baker, Editor, Wellbeing News 4246 Articles
Editor Lisa Baker is passionate about the benefits of a holistic approach to healing. Lisa is a qualified Vibrational Therapist and has qualifications in Auricular Therapy, Massage, Kinesiology, Crystal Healing, Seichem and is a Reiki Master.