Get your act together brands say Midlife Women who feel ‘invisible’ and misrepresented

The majority of consumers that Forbes calls ‘super consumers’ feel invisible to brands, says a new report that has been released on the back of exclusive research. The insight-packed report by The Behaviours Agency also shows that only 7% […]


Teetotaller and co-founder of Social Chain, Dom McGregor puts pen to paper about booze in new book

Leading content creator also tells Status Update podcast that influencers need to forge deeper relationships with fewer brands Entrepreneur, content creator, co-founder of Social Chain and mental health campaigner Dom McGregor is adding another title […]

Diet & Exercise

Optimum Nutrition Unlocks ‘More in all of us’ with New Campaign from World-Leading Athletes

THE WORLD’S NUMBER ONE SPORTS NUTRITION BRAND MOBILISES ATHLETE ROSTER FOR EMOTIVE STORY-TELLING CAMPAIGN Today Optimum Nutrition launches its ‘There’s More In All Of Us’ campaign. The world’s number one sports nutrition brand is challenging […]