Marketing

Ectopic pregnancy nearly killed me – Boss said ‘everybody has off days’ – so I started my own company that respects team members

In March 2009 Niki Hutchison, now 45, suffered a ruptured ectopic pregnancy while she was working full time for an ad agency. This medical emergency was a catalyst for change and altered the path of […]

Marketing

Get your act together brands say Midlife Women who feel ‘invisible’ and misrepresented

The majority of consumers that Forbes calls ‘super consumers’ feel invisible to brands, says a new report that has been released on the back of exclusive research. The insight-packed report by The Behaviours Agency also shows that only 7% […]

Books

Teetotaller and co-founder of Social Chain, Dom McGregor puts pen to paper about booze in new book

Leading content creator also tells Status Update podcast that influencers need to forge deeper relationships with fewer brands Entrepreneur, content creator, co-founder of Social Chain and mental health campaigner Dom McGregor is adding another title […]

Diet & Exercise

Optimum Nutrition Unlocks ‘More in all of us’ with New Campaign from World-Leading Athletes

THE WORLD’S NUMBER ONE SPORTS NUTRITION BRAND MOBILISES ATHLETE ROSTER FOR EMOTIVE STORY-TELLING CAMPAIGN Today Optimum Nutrition launches its ‘There’s More In All Of Us’ campaign. The world’s number one sports nutrition brand is challenging […]