Designer frames increase take-up of eye care benefits & improve company’s image

Research revealed today by Specsavers Corporate Eyecare suggests that offering designer frames increases take-up of eye care benefits and reflects well on the company.

Undertaken among over 500 senior decision makers from companies across the UK, the research considered the aesthetics of glasses and the positive impact they could have on morale. Employers were asked their thoughts on providing employees with designer ranges of frames and were generally very positive about the idea:

  • 24% said it would make it a more valued benefit than offering non-branded frames
  • 30% said employees would welcome the opportunity to visit an optician offering designer frames
  • 25% thought it would increase take-up of eyecare benefits
  • 30% believed it would reflect well on them as an employer
  • 21% thought it would support employee engagement
  • 15% already offer designer frames and said access was valued by staff

Jim Lythgow, director of strategic alliances at Specsavers Corporate Eyecare, said:

‘Sourcing and providing eye care isn’t just a tick-box exercise; eye care may be one of the more affordable benefits but letting employees know the extent of the offering can significantly increase how much it’s valued. We’ve found that employers want to know they’re putting a reputable provider in front of their staff. Forward-thinking employers capitalise on the fact that we offer the latest technology in the eye test and provide top-of-the range designer eyewear if preferred, we’ve done the hard work, and this reflects well on them.’

A simple DSE eye care eVoucher from Specsavers Corporate Eyecare costs the employer £17. This offers the employee an eye test and complete pair of glasses, if required solely for DSE use, from the £45 range. Alternatively, they can use this as a contribution worth £65 towards designer frames, many of which are available from just £99. This means that for £17, the employer is meeting their obligation under the DSE regulations, and the employee can obtain designer glasses at a cost to themselves of just £34.

Designer frames offered by Specsavers Corporate Eyecare include:

  • Aurora
  • Balmain
  • Boss
  • Cath Kidston
  • Converse
  • Diesel
  • French Connection
  • Gant
  • Hackett
  • Jeff Banks
  • Karen Millen
  • Karl Lagerfeld
  • Kylie Minogue
  • Love Moschino
  • Max & Co
  • Nicole Farhi
  • Osiris
  • Pierre Cardin
  • Puma
  • Quicksilver
  • Red or Dead
  • Replay
  • Roxy
  • Superdry
  • Tommy Hilfiger
  • Will.i.am

For more information on the benefits of eye care in the workplace, visit www.specsavers.co.uk/corporate.